Amazon’s Delivery Van Gift Card Gimmick Is Actually Pretty Cute

Amazon likes to pull out all the stops for Prime Day, and selling gift cards is big business for the company. And this gimmick—where you can order a prepaid Amazon gift card for someone and have it delivered in a miniature tin Prime van—is pretty charming. If you’ve got a major Amazon fan in the family, this is a can’t-miss gift they’re guaranteed to find a good use for.

• Amazon Gift Card In Limited Edition Prime Van Tin from $50-$500 at Amazon.

Amazon has offered limited-edition Prime Day gift cards in the past, and they do sometimes show up on the collectible market if that’s the kind of thing you’re into. But even if you don’t resell it, you can revel in a company that’s created enough of an ecosystem around its products and services to inspire goofy little offerings like this. We’re not immune to a little leap of excitement when we see the Amazon van coming down the road, even though we obsessively track our orders and know its status. It just feels good to get stuff in the mail.

No matter who you intend to give a gift card to this Prime Day season, send it over in the little tin van to make the recipient feel special. Or buy a whole bunch of them and have a demolition derby. We can’t stop you.